Based in Kilkeel and Tandragee, D&A Pro Shop specialises in the retail of premium golf equipment for professional and hobby golf players. Owned by Angela and Dympna, two PGA Professional golfers, the Business also offers professional lessons to kids and adults. Angela Kilmartin signed up to the Newry Mourne and Down DC Business Growth Programme to support her efforts in streamlining marketing and getting part of the business online.
Angela worked with her mentor to look at effective marketing – what could be done to make it more planned, efficient and structured. D&A Pro Shop now has a Facebook page whereby products and club news can be shared with all followers, a newsletter which keeps all members informed and a marketing plan that can look ahead and help save time through planning. Marketing now happens by desire rather than need. Said Angela: ‘I am grateful to my mentor Patricia who worked tirelessly to guide me through the marketing plan process and help me create a marketing strategy that will assist me to achieve my goal of growing my business online as well as in store. The NMDDC Business Growth Programme has been invaluable to me and business.’
The programme is only coming to an end but with the Golf Clubs and shops opening back up again, time is again of the essence. However, the team now has a timed marketing plan which allows for the structured day to day running of the business as well as focused, and planned marketing happening. They also plan to launch a website by the end of the month. This includes a new focus on selling products and lessons with professionals. Facebook reach, and newsletter subscribers are growing and if you would like to be added to this – get in touch.
Contact details for Angela:
- Email: email@example.com
Tel: 028 4176 5095 ext 2