Based in Warrenpoint, Biofires Ireland has specialised in the supply of bioethanol fuels and bioethanol fires, a family-run business since 2010.   Owner-manager Jarlath Gibbons signed up to participate on the Newry Mourne and Down District Council Business Growth Programme to develop innovative marketing strategies.   Jarlath and his daughter Olivia, worked with their mentor to carry out an audit of their marketing and implement a robust social media marketing plan.   Said Jarlath: ‘Before the Programme, I didn’t understand the role of social media in marketing and how it could drive sales. Since completing the programme I now have a better understanding of social media and we are seeing results in our online sale month on month”.

As a result, the business is using innovative marketing practices to drive sales across the UK, Ireland and rest of Europe. The business has responded to a change in demand and has developed its own Biola Hand Sanitizer with its alcohol-based products the core ingredient. Biola Hand Sanitizer is launching in June 2020 and the business will be using social media, email marketing and digital ad campaigns to support the launch into the marketplace.

Contact details for Biofires Ireland: